Sustainable Sunnies Now Available at Ride On!

August 27, 2021 by thstudio in RideOn News

Here at Ride On, we’re all about lifestyle and looking good! There’s no doubt that the Super73s are the coolest e-bikes around and there’s nothing like exploring the Cornish coast on one! But we want to carry on the cool throughout everything we do, which is why we’ve recently become retailers of sustainable and stylish eyewear brand Dick Moby.

Who are Dick Moby?

Dick Moby was created in 2012 after founders Tim and Robbert went on a surfing trip….which turned out to be the worst one ever! The sea and beach were full of rubbish and they left the coast that day feeling determined to do something about it. Since both of them love to look good, they wanted to make cool stuff out of, well, crap stuff and a few months after that surfing day, Dick Moby was born!

Sustainability and Style

Dick Moby eyewear is made of biodegradable acetate – plastic’s eco-friendlier cousin! It is made from wood pulp so keeps the pollution down plus it biodegrades in 115 days if buried in compost soil! Not only that, but they sweep the floor of the manufacturing factory for bits and pieces of acetate which is recycled into black acetate frames. A pair of black frames is 97% acetate and 3% black ink. How awesome is that? And the sustainability continues because they also salvage slivers of surgical-grade stainless steel that are surplus to other glasses and totally transform them into top-notch timeless triumphs!

With Dick Moby sunglasses you can look good and be good to the planet too!


Dick Moby believes that if you want to get human beings to change their behaviour, then you have to offer them something better. So they make sure they get the technical stuff right including:

  • UV400-certified ZEISS glass
  • Anti reflection coating
  • Anti scratch coating
  • Nylon-coated screws
  • Multi-barrel hinges
  • Recycled PET pouch
  • Recycled leather case

We are one of only two retailers of these amazing sunglasses in the UK, with the other store being in London! Our sunglasses will soon be available to buy online, but if you’re local to us, pop in and check them out.

Right On!